{"id":36974,"date":"2025-03-10T18:36:27","date_gmt":"2025-03-10T13:06:27","guid":{"rendered":"https:\/\/rajasthanexpress.in\/index.php\/2025\/03\/10\/value-retail-consumer-delight-and-industry-opportunity-insights-from-cmai-panel-at-bharat-tex-2025\/"},"modified":"2025-03-10T18:36:27","modified_gmt":"2025-03-10T13:06:27","slug":"value-retail-consumer-delight-and-industry-opportunity-insights-from-cmai-panel-at-bharat-tex-2025","status":"publish","type":"post","link":"https:\/\/rajasthanexpress.in\/index.php\/2025\/03\/10\/value-retail-consumer-delight-and-industry-opportunity-insights-from-cmai-panel-at-bharat-tex-2025\/","title":{"rendered":"Value Retail: Consumer Delight and Industry Opportunity \u2013 Insights from CMAI Panel at Bharat Tex 2025"},"content":{"rendered":"
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Mumbai (Maharashtra) [India], March 10: <\/strong>The retail industry in India is undergoing a paradigm shift with the explosive growth of value retail, a segment driven by consumers seeking affordability without compromising on style and quality. This transformation took centre stage at\u00a0Bharat Tex 2025<\/strong>, where Clothing Manufacturers Association of India (CMAI) brought together leading industry experts for the panel discussion\u00a0\u201cVALUE RETAIL: Consumer\u2019s Delight, Industry\u2019s Opportunity.\u201d<\/strong><\/p>\n

Moderated by<\/strong>\u00a0B.S. Nagesh, Chairman, Shoppers Stop & Founder, TRRAIN, the panel featured eminent voices from the retail sector:\u00a0P. Venkatesalu, CEO & Executive Director, Trent Ltd; Rakesh Biyani, Mentor, Nexon Omniverse Ltd; Ram Chandra Agarwal, Chairman & MD, V2 Retail Ltd; Rajesh Jain, MD & CEO, Sports And Leisure Apparel Limited (Lacoste India); Vedant Modi, Chief Revenue Officer, Vedant Fashions Ltd. (Manyavar); and Suman Saha, CXO, Myntra.<\/strong><\/p>\n

The Rise of Value Retail in India<\/strong><\/p>\n

The discussion highlighted that\u00a0value retail is no longer just about low prices\u2014it is about delivering aspirational products at an affordable price point.<\/strong>\u00a0Panellists emphasized the growing demand for fashion and lifestyle products in both urban and non-urban markets, propelled by increased disposable income, digital awareness, and shifting consumer expectations.<\/p>\n

Ram Chandra Agarwal,\u00a0Chairman & MD, V2 Retail Ltd<\/strong>, emphasized the boundless potential in value fashion retail, stating,\u00a0\u201cIndia\u2019s biggest fashion retail company can be a value fashion retail company. The size of the opportunity is unlimited, and success will be determined by competence in supply chain, product innovation, and operational efficiency. India already exports garments worldwide; the next step is to establish global retail footprints.\u201d<\/em><\/p>\n

Consumer Aspirations & the Power of Social Media<\/strong><\/p>\n

Panellists noted that\u00a0aspirations, not just affordability, are driving value retail\u2019s success.<\/strong>\u00a0Social media and digital trends have blurred the traditional hierarchy of fashion trickle-down, making style accessible instantly across different demographics.<\/p>\n

Suman Saha,\u00a0CXO, Myntra<\/strong>, shed light on how\u00a0social media is reshaping consumer behaviour<\/strong>, stating,\u00a0\u201cEarlier, fashion trends used to trickle down over time. Now, virality on social platforms is dictating demand. \u2018Farewell Sarees\u2019 became a national trend overnight. Consumers today are looking for a combination of affordability, trendiness, and relevance, and brands must be agile to cater to these evolving needs.\u201d<\/em><\/p>\n

Tier 2 & 3 Cities: The Next Growth Frontier<\/strong><\/p>\n

While metro cities continue to drive sales,\u00a0Tier 2 & Tier 3 cities are witnessing an unprecedented retail boom.<\/strong>\u00a0Vedant Modi,\u00a0Chief Revenue Officer, Vedant Fashions Ltd. (Manyavar)<\/strong>, highlighted this shift with an example:\u00a0\u201cOne of our largest stores is now in Gorakhpur, spanning 25,000 sq. ft. The spending power in smaller cities, especially during weddings, is astonishing. Instead of opening multiple small stores, we are now consolidating with larger, experience-driven retail formats to better serve these markets.\u201d<\/em><\/p>\n

The Online vs. Offline Debate<\/strong><\/p>\n

Despite the rapid rise of e-commerce,\u00a0offline retail remains crucial<\/strong>\u00a0for categories requiring tactile experiences. However, digital platforms are increasingly being leveraged for brand discovery and convenience shopping.<\/p>\n

P. Venkatesalu,\u00a0CEO & Executive Director, Trent Ltd.,<\/strong>\u00a0noted the importance of a strategic approach to omnichannel retail:\u00a0\u201cThe modern consumer is nuanced\u2014she shops across formats. While Gen Z is hooked on digital, Zudio has consciously chosen not to go online. Success lies in making clear choices rather than blindly following trends.\u201d<\/em><\/p>\n

Rajesh Jain, MD & CEO, Sports and Leisure Apparel Limited (Lacoste India)<\/strong>, elaborated on the evolving definition of value in retail, \u201cValue can\u2019t be defined as just money.\u201d<\/em>\u00a0He presented a case study:\u00a0\u201cThe customer buying a \u20b93,999 Lacoste polo wants to be as satisfied as the customer buying a \u20b9399 local brand\u2019s polo.\u201d<\/em><\/p>\n

Nagesh,\u00a0<\/strong>asked,\u00a0\u201cDo you think this is a value customer? Will this customer with a Lacoste polo also have something from Zudio?\u201d<\/em><\/p>\n

Jain answered in the affirmative<\/strong>,\u00a0\u201cOne hundred per cent. The customer who wears a Lacoste polo when going out with friends will feel more comfortable wearing a cheaper polo at home.\u201d<\/em><\/p>\n

Retail\u2019s Role in Job Creation & Economic Growth<\/strong><\/p>\n

The panel also shed light on\u00a0value retail\u2019s massive potential for employment generation.<\/strong>\u00a0With modern retail expanding to 1000+ cities, the sector is poised to create over\u00a030 million jobs.<\/strong><\/p>\n

Rakesh Biyani,\u00a0Mentor, Nexon Omniverse Ltd.,<\/strong>\u00a0stressed the role of manufacturing in fuelling this growth:\u00a0\u201cIndia is uniquely positioned as both a production and consumption hub. The key is to enhance supply chain efficiencies and support large-scale manufacturing to meet demand sustainably.\u201d<\/em><\/p>\n

This panel discussion at Bharat Tex 2025 brought forth several crucial insights:<\/p>\n

1] Value retail is no longer just about price; it is about offering aspirational and quality-driven \u00a0 products at accessible price points.<\/p>\n

2] Tier 2 and Tier 3 cities are becoming significant drivers of retail growth, with increasing spending power and demand for premium shopping experiences.<\/p>\n

3] Social media is accelerating trend adoption, making fashion cycles shorter and consumer expectations higher.<\/p>\n

4] Omnichannel strategies need careful calibration; while online retail is crucial for convenience and discovery, offline retail remains indispensable for experience and validation.<\/p>\n

5] The expansion of modern retail has the potential to generate millions of jobs, transforming India\u2019s economic landscape.<\/p>\n

As the discussion concluded, the panellists unanimously agreed that\u00a0India\u2019s retail landscape is evolving rapidly, with value retail at its heart.\u00a0<\/strong>The segment is no longer defined merely by pricing but by the value delivered through innovation, accessibility, and experience.\u00a0The key takeaway was that customers can\u2019t be put in a box. They are living, breathing, evolving individuals and can\u2019t be subjected to a\u00a0\u2018One Size Fits All\u2019<\/strong>\u00a0template.\u00a0Different occasions call for different purchase decisions. Other factors like being a trend chaser, affordability hunter, or impulse buyer also come into play. The next decade will see brands leveraging omnichannel strategies, expanding into untapped regions, and redefining the customer experience to stay ahead in this dynamic market.<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Mumbai (Maharashtra) [India], March 10: The retail industry in India is undergoing a paradigm shift…<\/p>\n","protected":false},"author":3,"featured_media":36975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[634],"class_list":["post-36974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/posts\/36974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/comments?post=36974"}],"version-history":[{"count":0,"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/posts\/36974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/media\/36975"}],"wp:attachment":[{"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/media?parent=36974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/categories?post=36974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/tags?post=36974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}