{"id":12414,"date":"2022-09-23T11:29:12","date_gmt":"2022-09-23T11:29:12","guid":{"rendered":"https:\/\/rajasthanexpress.in\/index.php\/2022\/09\/23\/marks-spencer-partners-with-tejasswi-prakash-for-their-annual-brafit-awareness-campaign\/"},"modified":"2022-09-23T11:29:12","modified_gmt":"2022-09-23T11:29:12","slug":"marks-spencer-partners-with-tejasswi-prakash-for-their-annual-brafit-awareness-campaign","status":"publish","type":"post","link":"https:\/\/rajasthanexpress.in\/index.php\/2022\/09\/23\/marks-spencer-partners-with-tejasswi-prakash-for-their-annual-brafit-awareness-campaign\/","title":{"rendered":"Marks & Spencer partners with Tejasswi Prakash for their annual BraFit Awareness Campaign"},"content":{"rendered":"
\"\"<\/div>\n

September 2022:<\/strong> Popular actress Tejasswi Prakash took to Instagram recently posting a very cryptic story hinting a breakup is on the cards. The diva\u2019s Instagram story was captioned: \u201cI broke up because I danced.\u201d<\/p>\n

No sooner than her story went live, social media platforms were flooded with speculated break up rumours and wondering how her dance has led to a breakup. #TejasswiBrokeUp started trending on twitter and her fans poured in with supportive comments.<\/p>\n

Tejasswi then took to Instagram a day later to reveal \u2018the break-up dance challenge\u2019 via an innovative dance routine, curated by the popular lingerie expert Marks & Spencer, to increase awareness about the importance of wearing well-fitted bras.<\/p>\n

Check the Instagram<\/a> video here.<\/p>\n

A large segment of women in the country wear ill-fitted bras and knowing that, the brand has curated this dance with customized lyrics in a foot-tapping rap song style to catch the pulse of the youthful nation as part of their annual #TimetoBreakUp campaign. The lyrics and the dance act as an interesting aid to help women identify their bra fit in the comfort of their home.<\/p>\n

Tejasswi Prakash talked about her partnership on her Instagram account \u201c\u2026t<\/strong>he real concern is the ill-fitted bra that so many women wear, unknowingly, compromising their health.<\/strong> I am so proud to begin <\/strong>the break-up dance challenge <\/strong>with<\/strong> M&S<\/strong> that makes it super easy to identify the wrong fit!\u201d<\/strong><\/p>\n

She opened the challenge to all women and encouraged them to discover if it\u2019s #TimeToBreakUp with ill-fit.<\/p>\n

The challenge showed a simple dance steps that can help women understand if they are wearing the right bra fit. The simple 4 step bra-fit routine includes:<\/p>\n

    \n
  1. A shoulder movement \u2013 that doesn\u2019t let that strap slide<\/li>\n
  2. The under band move \u2013 being the most important area for the right fit, one should only be able to pull the bra 4-5 cms away from the under band at the back<\/li>\n
  3. Bounce step \u2013 the cups should fully encase without causing spillage<\/li>\n
  4. Comfort Step – wires at the side should sit on the ribcage, and wires should not dig into the front<\/li>\n<\/ol>\n

    Women can access the expert bra fitting service at over 90 stores across India, to find their perfect bra fit and also avail of a 20%* discount on their lingerie purchase thereafter.<\/p>\n

    If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/p>\n","protected":false},"excerpt":{"rendered":"

    September 2022: Popular actress Tejasswi Prakash took to Instagram recently posting a very cryptic story…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[634],"class_list":["post-12414","post","type-post","status-publish","format-standard","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/posts\/12414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/comments?post=12414"}],"version-history":[{"count":0,"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/posts\/12414\/revisions"}],"wp:attachment":[{"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/media?parent=12414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/categories?post=12414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rajasthanexpress.in\/index.php\/wp-json\/wp\/v2\/tags?post=12414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}